Chubby Restaurant Group has plans for total U.S. domination in the high-end hotpot market using a membership model that offers a discount to those willing to shell out $28 a year. The memberships ensure that a regular group of diners will indulge in unlimited Japanese A5 wagyu or other high-end cuts from Australia or the U.S. It’s unclear how the business works profit-wise, but the chain is rapidly expanding to Houston, New York City, Boston, and Santa Clara. Prices for non-members range from $45 to $98 and include a choice of two broths, like sukiyaki or konbu, and a parade of fatty, tender, wagyu slices.
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