Innovating Asian Dining: Chubby Group’s Culinary Rise Across BBQ, Hotpot and More

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It’s Friday night: You’re with your best friends, seated around a bubbling hot pot, steam rising as slices of premium Wagyu beef cook to perfection in seconds. The marbling melts into the rich broth, creating an explosion of flavors.

Welcome to Chubby Group’s world of innovative Asian dining, where concepts like Chubby Cattle Hot Pot, Chubby Cattle BBQ, and NIKU X reimagine what variety, experience and value can mean for today’s diner. It’s the kind of fast-growing, cross-border business that East West Bank is well-equipped to support.

In the competitive landscape of restaurant entrepreneurship, Chubby Group has quickly become a standout with a valuation of more than $300 million. Co-founded by “Forbes 30 Under 30” entrepreneurs Harby Yang and David Zhao, along with COO Joyce Li, the company has scaled rapidly through vertical integration, smart use of technology, and inventive branding.

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